Product Marketing & Content Strategy for B2B and B2C Businesses.

SEO Content

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Product Marketing

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Content Writing

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SEO Strategy

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GTM Content

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Content Strategy

SEO Content * Product Marketing * Content Writing * SEO Strategy * GTM Content * Content Strategy

I’m Stéphanie, a product marketer and content strategist.

I work with businesses to define their positioning, support launches, and build out content and SEO from the ground up.

Over the last five years, I’ve run go-to-market projects across technical B2B, and B2C products, working with product, sales, and growth teams.

From understanding the product and ICP to shaping messaging and delivering content, I am a hands-on full-stack product marketer — helping bring products to market and drive growth.

How I can help

  • Product Marketing & GTM

    Clear messaging starts with understanding the product, the market, and who it’s for.

    I help teams shape messaging, and build go-to-market content — drawing on ICPs, persona insights, and competitor research to make sure what’s launched speaks to the right audience and is easy to work with across teams.

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    Messaging and positioning for early-stage products

    Launch content: blog posts, landing pages, and newsletters

    Internal docs to support sales and ops

    Case studies, product updates, and post-signup content

  • Content Strategy & Writing

    Every brand has a story, and content is how you tell it. I work with businesses to build out scalable content plans.

    I create copy that’s tailored to your brand’s voice and audience: blog posts that spark interest, landing pages that guide visitors to take action, and emails that build relationships.

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    Long- and short-form content across B2B and technical sectors

    SEO planning, keyword research, and on-page optimisation

    Educational guides, product pages, and editorial strategy

    Content aligned with ICP, growth goals, and funnel stages

  • Search Engine Optimisation

    I focus on getting your business seen by the right people.

    By improving your site’s structure and targeting keywords that matter, I help to build long-term visibility and steady growth in organic traffic.

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    Keyword research and planning based on product, ICP, and competitors

    Optimised content and landing pages

    SEO audits and on-page improvements

    Performance tracking and content iteration

Projects.

  • CQUEL

    CQuel provides decarbonisation solutions for businesses looking to reduce their carbon footprint.

    Starting from scratch, an SEO strategy and ICP-relevant content creation drove over 400 clicks in a two-month period. Guide and product pages also ranked for 120 targeted keywords, including 5 in the top 3 positions.

    Read more about how I worked with CQuel to achieve these results.

    Read more

  • THE SQUARE

    The Square offers premium, flexible co-working spaces across the US.

    Targeted product- and lifestyle-focused content, and redesigning primary landing pages increased conversions by 75%, with a 24% rise in engaged sessions.

    Read more about how I helped The Square improve conversions and user experience.

    Read more

  • VARUNA

    Varuna offers institutional-grade real estate investment opportunities with low minimums, giving smaller investors access to deals traditionally reserved for larger players.

    I’m working with Varuna to develop website and paid social content that will engage their audience and grow their online presence.

  • WEEZY

    Weezy was a rapid grocery delivery service known for delivering essentials in under 15 minutes, operating in a highly competitive space before its acquisition by Getir.

    I helped Weezy optimise their customer acquisition strategy through targeted content and campaigns, reducing costs and improving market reach before their acquisition.

  • ELMO

    elmo provided flexible subscriptions for electric vehicles across the UK.

    Through content development and performance marketing, I helped elmo grow from 100 to 1,000 active subscribers in under two years. By optimizing landing pages and blog content for search engines, keywords in the top 3 positions increased by 180%.

    Read more for an overview of my work with elmo.

    Read more

The Toolbox.

SEO & Analytics

SEMrush ⦾ Ahrefs ⦾ Google Analytics ⦾ Google Search Console

Design & Visuals

Canva ⦾ Figma ⦾ Adobe Photoshop

Website & Content Management

WordPress ⦾ Squarespace ⦾ HubSpot ⦾ Webflow ⦾ Wix

Project Management

Jira ⦾ Asana ⦾ Trello ⦾ Notion

Email Marketing

MailChimp ⦾ HubSpot ⦾ Klaviyo

Paid & Organic Social

Facebook ⦾ Google ⦾ LinkedIn ⦾ Twitter ⦾ Reddit ⦾ Spotify ⦾ Hootsuite ⦾ Sprout Social

Let’s work together !