Project: CQuel

CQuel’s challenge was to simplify decarbonisation for commercial property owners while establishing credibility in an established industry. This required a strategic approach, positioning CQuel as a thought leader through practical, actionable content. Early results, including notable traffic growth and improved keyword rankings within three months, confirmed the effectiveness of the content strategy and SEO efforts.

The key was conveying technical concepts in a way that remained both authoritative and accessible. The focus was on ensuring the content encouraged real engagement and provided clear value to businesses looking to make progress on their sustainability goals. This project highlighted the importance of targeted, well-researched content in building credibility and driving conversions in a competitive market.

* Led an SEO-driven content strategy from scratch that grew organic traffic by over 1,200 visits in just over three months.

* Increased organic search visibility, ranking for 120 keywords, including 5 top 3 rankings.

* Produced detailed guides, product pages, and solution-focused content to drive inbound traffic and establish authority in the sustainability sector.

* Created blog posts and educational materials that strengthened CQuel’s position as a trusted resource in the decarbonisation space.

* Focused on establishing CQuel as a leader in the industry through clear, actionable content that resonated with potential clients.