Project: The Square

The Square operates in a crowded market, where the challenge was to stand out while driving conversions and improving organic traffic. The focus was on structuring the content in a way that clearly communicated The Square’s offering—flexibility, style, and premium amenities—while guiding users through each landing page effectively.

The redesign of the landing pages prioritised key information and placed emphasis on what sets The Square apart, leading to a 75% increase in conversions and a 24% rise in engagement. By structuring the content to guide users smoothly toward key actions, this helped potential clients to easily understand the value of the offering.

This project showed the importance of content hierarchy and clear user flows in driving conversions for a service like The Square. Focusing on the right content in the right places made a tangible impact on user engagement and decision-making.

* Redesigned key landing pages, resulting in a 75% increase in conversions and a 24% rise in engaged sessions.

* Developed written content to target niche terms with lower volume and difficulty. Over seven months, this resulted in 200 additional ranked keywords, including 19 in the top 3 positions. Monthly organic search traffic also saw a 43% increase.

* Redesigned newsletters and product update email templates, resulting in a 20% increase in open rates and a 10% rise in click-through rates.

* Refined messaging for paid search and paid digital to help The Square stand out in a competitive market, driving stronger user engagement and client acquisition.